Professor Kevin Morley of the University of Warwick on why GM Europe's new Russian-backed owners will want to lose the Vauxhall brand:
“No one in Russia knows what a Vauxhall is,” he told The Times. “I’m sure we’ll see Vauxhall the brand disappear soon after the deal. Vauxhalls in the UK will sell here as Opels.”
Prof Morley can't be expected to know that the Russian word for railway station, 'Voksal', is derived from Vauxhall. In the usual confusion, a 19th century Russian visitor (in some versions of the story it was the Tsar) asked, 'What's that?' when he noticed an unfamiliar building straddling the railway track. 'Vauxhall' came the answer. And a misnomer was born.
So Russians know perfectly well what a Vauxhall is. A railway station. Doesn't help its chances though does it?