Famous British brands such as Jaguar, Land Rover and Whyte and Mackay have been acquired by Indians in recent years. The idea is to use these established, quality brands to tap into India's large and rapidly growing middle class - reckoned to run into the hundreds of millions.
And there are signs that the strategy might prove very successful. Whyte and Mackay's whisky brands, which include Dalmore and Jura, have apparently gained an impressive 13% share of the Indian single malt market in the mere five months since launch.
So it may not be too surprising to learn that the Indian market was a decisive factor in Kraft's purchase of Cadbury's.
Cadbury's brands and distribution are strong in India, and are targeted at this same attractive middle class whose consumption of branded processed food of all sorts is expected to rocket. Kraft wanted to build on Cadbury's platform and was willing to pay handsomely for it.
So the post-Empire strikes back - again. Funnily enough, a descendant of Cadbury's founder was reported as having described the company as a 'jewel in the crown' - just the phrase used to describe the Indian Raj's splendid setting amongst Great Britain's overseas possessions.