I live with a lapsed Woody Allen fan (it was the tennis film set in England that did it - "rubbish", apparently, though that's just a summary).
She noted today that the advert to his latest film - 'Whatever Works', out on Friday - is a cunning piece of marketing (below). As you can see, it features the great Larry David doing a trademark 'Curb' shrug of incredulity with the stars above and the production credits below, the latter almost unreadably small (even on the poster).
Now, the title is written in the font the titles of Woody Allen films are almost always written in (EF Windsor, again, apparently); this means his still-loyal aficionados will know it's by him and make a mental note to see it.
But this is the only clue - and an obscure one - to the film's Allen origins for the casual browser; his name only appears at the far right of the unreadably small production credits. So, people like me - a fan of 'Curb' but unversed in the semiotics of film poster fonts - will think: "Great, a film with Larry David in it - if I could get a babysitter I might go to see that". Rather than be put off by the fact it was written and directed by someone who must have filmed nearly as many turkeys as he's eaten at Thanksgiving since around about the 'Bullets Over Broadway' / 'Mighty Aphrodite' period.
An elegant bit of segmented marketing, if a bit humbling for Woody. But whatever works, eh?